Wednesday, December 8, 2010
Question 10
Three Texts
Brodroghkozy – “As Canadian as Possible”
Croteau and Hoynes – “The New Media Giants: Changing Industry Structure”
Havens – “’The Biggest Show in the World’: Race and the Global Popularity of the Cosby Show”
All three of the articles show a sense of globalization in their arguments. Brodroghkozy’s article depicts what the Canadian imagined community to be. She focuses on the English-speaking section of Canada and how the media has changed the imagined community to more of an American community. She argues that this is possible because “the United States today dominates the television environment of English-speaking Canada” (p567). This argument that American media is taking over Canadian television is backed up through Croteau’s and Hoynes’ article about media corporations combining to make very large and powerful corporations. After they write about what companies combined, they go on to argue how “growth in the size and integration of companies has been accompanied by other development: the globalization of media conglomerates” (p34). Finally Timothy Havens writes about The Cosby Show and how it has become globalized. He mainly describes how black sitcoms were developed, but then goes on to argue how “the world has witnessed a dramatic increase in the export of middle-class African American situation comedies” (p371). Finally, Havens discusses how people around the world are very similar because we all have the same taste in television shows, which goes back to Brodroghkozy’s article about how Canadians are starting to develop an American image through American television. The picture of the earth with people around it holding hands perfectly depicts all three of these articles. It shows that everyone around the world have become united through globalization, whether it be through the media or products. Also, all of the stick figures in the picture are exactly the same, showing that globalization is making everyone conform to one imagined community.
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Question 10
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